Diploma in Digital Marketing

Master the Art of Digital Marketing in 4 Months

Digital Marketing is the process of reaching your target audiences in a more effective and precise way through various digital channels, to attract, engage and convert them to customers. Digital marketers use digital channels such as search engines (Google, Bing, Yahoo, etc.), social media (Facebook, Instagram, Pinterest, etc.), email marketing, online advertising (Google Ads, Facebook Ads, etc.), affiliate marketing, influencer marketing to build awareness, influence consideration and finally drive profitable actions.

Digital marketing is not a new technique, it has been available since the beginning of the internet era. People used to call it as either online marketing or internet marketing. Digital marketing process has been evolving over all these years and it has become an integral part of doing business. With more and more people using internet-connected devices, it has become easier to reach people online, engage them and convert them to customers.

Digital Marketing Training in Pune- Learn to Produce Great Marketing Results

Considering the industry need in the industry we created this digital marketing course, to help graduate freshers and experienced professionals to learn the process of digital marketing and grow their careers. BLEND's digital marketing training and certification course material has been designed by award winning industry experts, who is having more than 18 years of experience in digital marketing practices. Learn digital marketing and start a new career or upgrade to the next level in your career. As we understand the aspirations of fresh graduates, our digital marketing training program comes with 100% placement assurance for fresh graduates (MBA, B.Tech, BBA, B.Com, BCA, BSC, BA etc.). Schedule a FREE Demo to know more about digital marketing and if it is suitable for you.

Certificate Course in Digital Marketing (BDDM) is a digital marketing training course available in Pune, which will transform you into a complete digital marketing professional. You will be learning all aspects of digital marketing including search engine optimization (SEO), social media marketing, search engine marketing (SEM), email marketing, analytics, YouTube Marketing and more. Our goal oriented digital marketing training course will make you master the art of digital marketing. We will make you experience all the essential aspects of the digital marketing process and make you achieve the marketing goals.

Learn to Start and Manage Freelance Digital Marketing Business

The BDDM Course is offered at our Training Institutes at Pune. This course is also available in online format. Online Digital Marketing training is the right choice for working professionals and people who stay in other areas than Pune.

At BLEND we understand your career goal and will give you a solution to meet it. We don't follow one size fits all approach. We only take 15 students per batch and we make sure that each of our students achieve their respective goals with the training. Here you will learn by doing things. BDDM is your best choice for digital marketing course in Deccan (or) Akurdi with placement. We have an exclusive placement division, headed by a 13+ years experienced placement expert. Our quality training process, our industry connections and our assessment methods help us assure you the placement. Talk to us today to know more about our 100% placement assurance program.

This course is also suitable for start-up entrepreneurs, who want to improve their visibility online and create a strong brand value. This course will help entrepreneurs to drive more organic traffic, generate more leads.

Principles of Digital Marketing

Basics of Marketing
What is Digital Marketing?
Comparison of Traditional and Digital Marketing.
Statistics of Digital Marketing
Benefits of Digital marketing
Latest Digital marketing trends
Digital marketing platforms
Digital Marketing strategy for websites
Career opportunities in digital marketing

Website Designing with WordPress

Types of Websites
Basics of HTML/CSS/JavaScript
WordPress Installation on Server
Understanding the Dashboard
Changing the Default Settings
Installing and customizing themes
Content management in WP
Creating categories, pages, and posts
Adding a menu, widgets to the website
Installing useful plugins for site features
SEO specific plugins

Search Engine Optimization (SEO)

Introduction to SEO
How Do Search engines work?
Search Engine Algorithms
Google Algorithm Updates
Google Search Console
Keyword Research Process
Keyword Research Tools
Competition Analysis
On page Optimization strategies
Content development strategy
Title & Meta Tags
Semantic SEO
Rich Snippets Integration
Speed Optimization
Off Page Optimization
Link Building Techniques as per latest standards
Local SEO Strategies
Penguin & Panda update recovery process
Reports and SERP Management
Click here for detailed SEO Curriculum

Search Engine Marketing (SEM)

Introduction to Paid Marketing
Google Ads (Google AdWords) account and billing settings
Types of Campaigns
PPC Campaign Setup
AdGroups and Keywords setup
Bidding strategies & Conversion Tracking
AdRank, Quality Score Optimization
Ad Formats & Ad Extensions
Shopping Campaigns
Dynamic search campaigns
Display Ads Campaigns
Remarketing campaigns
Mobile Apps Marketing
Video Marketing
Google Ads (Google AdWords) tools
MCC Account
AdWords Editor Tool
7+ Google Ads certification exam

Social Media Marketing

Introduction to social media marketing
Facebook marketing
Facebook advertising
YouTube marketing
Twitter marketing
LinkedIn marketing
Pinterest marketing
Instagram Marketing
Quora Marketing
Document Sharing Site
Click Here for SMM Training Syllabus

Email Marketing

What is Email Marketing
Benefits of email marketing
Basic terminology in email marketing
Email Marketing Softwares
Building email marketing strategy
Building subscriber lists
Designing Newsletters
Types of Campaigns
Reports and analysis

Inbound Marketing

What is Inbound Marketing
Inbound Marketing Process
Content Marketing Concepts
Landing Page Design Concepts
Strategies for Inbound Marketing
Tools for Inbound Marketing
Using a CRM
Delight your Customers

Online Reputation Management

What is Online reputation management
Why business needs online reputation
Case Studies of Brands
Focus areas in ORM
ORM in Search Engines
ORM in Social Media
ORM strategy
Tools for ORM

Google AdSense and Affiliate Marketing

Online money earning strategies
Success stories of online entrepreneurs
Planning a website for Adsense
What is Adsense?
Types of Bidding
Implementing Ads in a Website
What is Affiliate Marketing
Types of Affiliate Marketing
Making Money using Affiliate Marketing
Popular Affiliate Networks
Freelancing Business Strategies

Google Analytics In-depth

Purpose of website analytics
Tools for website analytics
Installing Google Analytics
Google Tag Manager
How to use Google Tag Manager
Implement Conversion Tracking
Basic terminology and KPI’s
Audience Reports
Customer Acquisition Reports
Behavior Reports
Goals and Conversion Reports
Segmentation and Filters

Google
Google's Adwords Certification
Google's Analytics Certification
Google's Digital Sales Certification
Google's Mobile Sites Certification


Facebook
Facebook's Blueprint Certification

Hubspot
Hubspot's Inbound Certification

Gains from Our Digital Marketing Course?

Learn to create an effective digital marketing strategy for different types of businesses. Involves identifying the target audience, selection of the right channels, budgets and messages to be communicated.

Understand the importance of creating great user experience for the users. Learn to create websites with ease and manage them. It contains user analysis, wire-framing and the creation of web site with WordPress. Also learn to sell online.

Learn the art of blogging. In this module, you will understand how to select niche theme for your blog, discover the right topics to write. You will also understand the process of developing content which is engaging, error-free and which is unique and non-plagiarised.

As you know people use search engines like Google, Bing, Yahoo etc. to locate the information they are looking for. Traffic that comes from search engines is free. But because of massive competition, getting listed on top of the search results is a difficult task. In this module, you will learn to optimize your websites for the search queries people are are using. You will learn basic to advanced techniques in on-page and off-page search engine optimization.

 

You are already familiar with the social media usage. In this module, you will understand how to create compelling and engaging content for social media channels. You will also learn to create social media strategy for a brand. You will also learn and experience social media techniques like attracting people with live videos, Twitter chats, contests and much more.

You will learn the process of conceptualizing, creating and running paid campaigns. A paid advertising campaign can quickly generate expected results. In this module, you will understand various targeting methods that are available to reach people, engage them and convert them. You will also practically run a live campaign for a real business.

Influencer marketing is most effective marketing activity in the digital era. People believe in other people’s suggestions and experiences than an advertisement. You will learn to identify, contact and have influences run your campaign on their websites, social media channels and YouTube. You will also learn using tools like Buzz Sumo, Right Relevance and More.

YouTube is the second most visited website in the world after Google. That shows the power of videos. YouTube lets you create your channel and share videos. Learn to conceptualize, shoot, edit and upload videos to YouTube channel.

Affiliate marketing is the process where the affiliate partners drive sales to a brand with their marketing efforts for a commission on each acquisition. You will discover different popular affiliate networks, register with them, create affiliate links and start using them on your website

QUICK QUESTIONS
Do you help us to get Google certification? Yes, the syllabus includes complete training, guidance and support on Google Certification; we provide training and prepare you for it. Furthermore, Google Certification is valid for a year. Do you provide any training material? Yes we provide training material which you can download as PDF so that you can use it from any device. Also we provide access to our online portal where you can follow future updates on Digital Marketing. How can I pay for my training? You can pay by cheque or transfer online. I can't decide a course that suits me? What do I do now? Simple! Just give us a call over phone or send us an inquiry. Our representatives will get in touch with you and provide the exact consultation by offering advice and guidance on choosing the right course for your needs. What is the duration of your internet marketing courses? The training schedule is available for weekdays as well as weekend classes. Flexi batch and timings are also offered for the special need of students for a comfortable learning. Our regular training course has a nominal duration of 30 to 45 days. Do you provide any certificate? Yes, we provide course completion certificate on successful completion of the training session. What would be the salary for a digital marketing professional? It depends on many factors. Salary for our fresher students ranged from Rs.3 LPA to Rs.6 LPA. Our experienced students got from 40% to 100% hikes with their new jobs. I have got experience in traditional marketing; Can I shift my career to digital marketing? Yes, Of course. In fact more and more companies are looking for people who have experience in traditional marketing and have digital marketing knowledge. Will I get practical experience? Our training will be a combination of theory and practice for each module. We also provide live exposure on projects and give assignments to test your skill sets. Will I become an expert when I go through these courses? No. You cannot become an expert in couple of months. The course will give you strong fundamentals on which you can build your expertise. But our courses will reduce the time for you to become an expert. What are the differences between your courses and that of other institutes? The topics would the same, more or less. The major difference we think we have is; Our knowledge delivery method. Our expert trainers have mentored many students and gave fulfilling careers to all of them. Other difference we see is; The way we have structured the course with all required content, videos, templates, checklists, assignments and live experience.